LeaderTelecom presentation on EFPE

LeaderTelecom took  part in the annual forum on the EFPE electronic signature, which was held from 10 to 12 June in Miedzyzdroje, Poland. The speech by Alexei Ivanov, CEO of LeaderTelecom, was devoted to the latest trends in the SSL-industry. In particular, Alexei raised the issue of sales of EV SSL-certificates. :

In the presentation, Alexei showed data associated with the release of EV-certificates by various major certification centres. A particular focus of the presentation was a comparison of sales of certificates in home countries (where the company is based) and sales worldwide. This data, as well as other information can be obtained by consulting Alexei’s presentation.

 

Transcription of the presentation:

1. Trends in SSL: Latest trends in using Extended Validation Certificates

2. Aleksei Ivanov, Founder and Managing Director LeaderTelecom B.V. (Amsterdam, The Netherlands).

3. Offices of LeaderTelecom B.V. in the Netherlands (Amsterdam and The Hague).

4. We are proud of: Company of The Month (by WestHolland) and HSD-Partner (HSD – The Hague Security Delta – the largest security cluster in Europe).

5. Our main slogan: Think globally, act locally

6. We have clients in 80 countries

7. Our clients: AfterLogic, NWSoft, CRM Consult, Comindware etc.

8. We are reseller, not CA. Our research is independent.

9. What is EV SSL?

10. Example of web-page with EV SSL

11. Information about the installed certificate

12. On web-sites with the green address bar people buy up to 10-40% more

13. EV SSL – for maximum confidence, when you use EV SSL certificate with extended validation and green address bar. Comodo EV directly via Comodo: €450, via LeaderTelecom - €89. Save €361 on the same SSL!

14.  Certification Authority

15. The largest CAs on EV global market in 2014

16. EV SSL Market share in 2014

17. Claim: Sales in the home country are much higher than in other countries

18. Not confirmed: CAs that operate globally – usually enjoy good sales in USA, UK, Germany

19. Claim: Sales in EV-certificates proportional to GDP

20. Confirmed: Confirmed for the global players

21. List of U.S. States and territories by GSP

22. List of European countries by GDP

23. Sales of EV SSL in relation to GDP. Increase sales of EV SSL.

24. Symantec

25. Sales of EV SSL by country in 2014 (Symantec). Small sales in the Netherlands. Big in Japan, Australia and China.

26. Sales of EV SSL by State in U.S. in 2014 (Symantec).

27. Sales of EV SSL in GB in 2014 (Symantec).

28. Sales of EV SSL in Germany in 2014 (Symantec).

29. Sales of EV SSL in Japan in 2014 (Symantec).

30. Sales of EV SSL valid for 1 or 2 years in 2014 (Symantec).

31. Countries whose governments purchase EV SSL (Symantec).

32. GeoTrust

33. Sales of EV SSL by country in 2014 (GeoTrust).

34. Sales of EV SSL by State in U.S. in 2014 (GeoTrust).

35. Sales of EV SSL in Germany in 2014 (GeoTrust).

36. Sales of EV SSL in GB in 2014 (GeoTrust).

37. Sales of EV SSL in Netherlands in 2014 (GeoTrust).

38. Comodo

39. Sales of EV SSL by country in 2014 (Comodo). Great sales in the Netherlands.

40. Sales of EV SSL by State in U.S. in 2014 (Comodo).

41. Sales of EV SSL in Netherlands in 2014 (Comodo).

42. Sales of EV SSL in GB in 2014 (Comodo).

43. Sales of EV SSL in Germany in 2014 (Comodo).

44. GoDaddy.com

45. Sales of EV SSL by country in 2014 (GoDaddy). Insignificant sales in Germany and the Netherlands, but big potential.

46. Sales of EV SSL by State in U.S. in 2014 (GoDaddy).

47. Sales of EV SSL by State in GB in 2014 (GoDaddy).

48. Sales of EV SSL in Canada in 2014 (GoDaddy).

49. Sales of EV SSL in Australia in 2014 (GoDaddy).

50. Countries whose governments purchase EV SSL (GoDaddy).

51. Digicert

52. Sales of EV SSL by country in 2014 (Digicert).

53. Sales of EV SSL by State in U.S. in 2014 (Digicert).

54. Sales of EV SSL in GB in 2014 (Digicert).

55. Sales of EV SSL in Australia in 2014 (Digicert).

56. Sales of EV SSL in Canada in 2014 (Digicert).

57. Thawte

58. Sales of EV SSL by country in 2014 (Thawte).

59. Sales of EV SSL by State in U.S. in 2014 (Thawte).

60. Entrust

61. Sales of EV SSL by country in 2014 (Entrust).

62. Sales of EV SSL by State in U.S. in 2014 (Entrust).

63. Sales of EV SSL in Canada in 2014 (Entrust).

64. Sales of EV SSL in GB in 2014 (Entrust).

65. Sales of EV SSL in the Republic of South Africa (RSA) in 2014 (Entrust).

66. Certification Authority. Local players.

67. Sales of EV SSL by country in 2014 (Buypass)

68. Sales of EV SSL by country in 2014 (Certum)

69. Sales of EV SSL by country in 2014 (Dtrust)

70. Conclusions

71. Selling the cheapest certificate does not give you any extra profit

72. Need to focus on EV-certificates and demonstrate their benefits

73. A good example of successful sales of EV-certificates for resellers – Show only the EV-certificate, make the others available by a tiny link.

74. Show only EV SSL.

75. Example of this approach.

76. On the global market selling the cheapest EV-certificates is poor

77. The secret of sales – is creating additional value for customers.

78. Innovation Service Uniqueness – the basis of our success.

79. Certificate Lifecycle Management. Easy to manage SSL, order new SSL, renew SSL in time. Soon auto renew SSL, easy install SSL.

80. What is the LeaderSSL MPKI? LeaderSSL MPKI is a Cloud service for managing all SSL-certificates including any other suppliers in one place.

81. What is the LeaderSSL for Partners? Save up to 50%. The more you buy – the more you save.

82. All the leading brands in one place: Comodo, Thawte, SwissSign, RapidSSL, Symantec, GeoTrust

83. Advantage: Proof of Concept. You can order almost any SSL-certificate for 2 weeks for free. Test in your real environment and pay us if you are happy!

84. What is the LeaderSSL for partners? We help you choose the right assortment for reselling on your site, and help start sales of SSL from zero to hero. You win, we win.

85. Windows® and Unix programs for Managing SSL-certificates. We have beta versions of programs for full process of installation without wasting time. Supported OS: Windows® Server, FreeBSD, Linux.

86. Automatic renewal of Certificates. We work hard on software which allows you to renew SSL-certificates automatically.

87. LeaderSSL.com. +31 20 7640722. info@leadertelecom.nl.

88. Thank you. Your questions, please.