Sites with https get top positions in Baidu search results

According to a recent announcement, Baidu is keen  to protect users against new and emerging online threats, so that, now, the sites that have switched to the HTTPS protocol are ranked higher in search results. Trusted and reputable sites will take the top positions in Baidu search results.

Among the key indicators that will determine the credibility of the site are  mentions in social networks, the time that visitors spend on the site, as well as the protection of a site by using SSL encryption. Baidu advises  SSL to be enabled on all pages of the site. It will point to the fact that your business is trusted and safe.

If the Baidu search engine finds  two versions of the site, HTTP, and HTTPS,  the HTTPS-page version will have a higher priority. On the page with HTTP it is recommended to put the 301 redirect to allow users of HTTP-version to  go to the corresponding HTTPS-page.

This news is yet another reason to consider buying an SSL-certificate for the site. Please contact LeaderTelecom - we will help you to get the SSL-certificate from a trusted CA quickly and easily!